PRIVACY POLICY

Privacy Policy JT Arms LLC | Prescott Valley, AZ | jtarms.com

Effective Date: March 21, 2026

1. Introduction

JT Arms LLC ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information when you use our website at jtarms.com or interact with our services.

2. Information We Collect

2.1 Information You Provide Directly We collect information you voluntarily provide when you:

Submit a contact or quote request form (name, email, phone number, firearm description)
Book an appointment online (name, contact details, service requested)
Opt in to SMS or email communications
Subscribe to our email newsletter (name, email address)
Communicate with us by phone, email, chat widget, or in person

2.2 Information Collected Automatically When you visit jtarms.com, we and our third-party tools may automatically collect:

Browser type, device type, and operating system
Pages visited, time spent on pages, and referring URLs
IP address and general geographic location
Interaction data such as clicks, scrolls, and form submissions

2.3 Information from Third-Party Tools We use the following platforms that may collect and process your data:

GoHighLevel — our CRM, booking, and messaging platform, used to manage appointments, contact records, SMS communications, and email
Google Analytics — used to analyze website traffic and user behavior in aggregate
Meta (Facebook) Pixel — used to measure the effectiveness of our advertising and to serve relevant ads

3. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and service requests
Schedule and confirm appointments
Send appointment reminders and follow-up communications via email and SMS
Send promotional content to those who have opted in
Improve our website and understand how visitors use it
Comply with federal and Arizona state laws applicable to FFL dealers and gunsmithing services
Measure and improve our advertising effectiveness

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

With service providers such as GoHighLevel who help us operate our business, under contractual obligations to protect your data
With Google and Meta for analytics and advertising purposes, subject to their respective privacy policies
When required by law, such as in response to a valid subpoena, court order, or government request
In connection with ATF or other regulatory compliance obligations applicable to our FFL license

5. Email Communications

If you subscribe to our email list or request communications from us, you will receive appointment confirmations, service updates, and occasional promotional emails about classes, services, or special offers. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. We do not send unsolicited commercial email.

6. SMS & Text Message Communications

By providing your phone number and opting in through our website forms, booking tools, or chat widget, you consent to receive text messages from JT Arms LLC regarding appointments, service updates, estimates, and promotional offers. Message and data rates may apply. Message frequency varies based on your interaction with our services.

Reply STOP at any time to opt out of all text messages
Reply HELP for assistance
Consent to receive SMS is not a condition of purchase or service
We do not share your phone number with third parties for their own marketing purposes
Opt-out requests are processed promptly and you will receive one confirmation message before messages cease

7. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and collect analytics data. These include:

Essential cookies — required for the website to function properly
Analytics cookies — used by Google Analytics to track website usage in aggregate
Advertising cookies — used by Meta Pixel to measure ad performance and enable retargeting

You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our site.

8. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. Customer records related to firearm service and transfers are retained in accordance with ATF recordkeeping requirements, which may require retention for a minimum of 20 years.

9. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

10. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information, subject to legal retention requirements
Opt out of marketing communications at any time
Request that we not share your data with third parties for advertising purposes

To exercise any of these rights, contact us at jtarms.com or by phone. We will respond to all requests within a reasonable timeframe.

11. Children's Privacy

Our website and services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from minors under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete it.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

13. California & Arizona Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). If you are an Arizona resident, Arizona's data privacy laws may also apply. Contact us to learn more about your specific rights under applicable state law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

JT Arms LLC Prescott Valley, Arizona jtarms.com (928) 227-3798